Image: From LASALLE COLLEGE OF ARTS
bbase Design Group is proud to announce the latest chapter of its collaboration with LASALLE College of the Arts, University of the Arts Singapore.
Purpose–Driven Design With Real Community Impact
As part of bbase’s Incubbase education platform, BA (Hons) Fashion Media and Industries students from LASALLE’s School of Fashion explored circularity, sustainable materials, and innovation in eyewear design. The students worked directly with the eyewear industry, gaining hands–on experience in trend research, prototyping, 3D modelling, and concept development using sustainable materials under the guidance of bbase’s design team.
Students also engaged with community–led projects in South Lombok, in collaboration with Selo Footprints, with activities shaped around shared focus areas such as local art and culture, women’s empowerment, and material exploration that could inform future bbase products. This approach supports both student learning and long–term community impact.
The resulting collection is purpose–driven: every sale helps empower communities through Selo Footprints’ programmes, supporting environmental, social, and educational initiatives.
The partnership showcases how industry and education can come together to equip emerging designers with real–world experience while driving meaningful environmental and social impact.
Exhibited in Singapore, Experienced Globally
The students’ works were showcased at LASALLE’s Brother Joseph McNally Gallery in Singapore from 21 January until 5 March 2026. Conceptual pieces are also available via bbverse, bbase’s immersive 3D virtual showroom with virtual try–on technology.
Try the conceptual pieces here: bbverse
From Classroom to Market
Three winning student groups have been selected to have their commercial eyewear pieces produced and sold through the Zigi & Marais online platform. All sale proceeds will cover production and delivery costs, with excess funds donated to bbase’s selected charity Selo Footprints.
Redefining Return on Investment
This collaboration reframes return on investment beyond financial value-measured instead through students empowered, communities supported, and environmental value created through education, digital innovation, and circular design.
About bbase Design Group:
bbase Design Group is a leading innovator in sustainable eyewear design and production, renowned for its commitment to sustainability and cutting-edge design, has worked with global retailers and brands for the past 20 years. With a rich heritage and a focus on circular practices, bbase continues to revolutionize the industry by driving sustainable solutions in eyewear such as the bow Index, incubbase, bbLAB and bb20.
About LASALLE College of the Arts:
Asia’s leading contemporary arts and design institution.
LASALLE College of the Arts is a globally ranked institution for Art & Design and Performing Arts education (QS World University Rankings by Subject 2026)—anchored in Singapore, rooted in Asia and connected to the world.
The College offers 36 Diploma, BA (Hons) and MA programmes across the full spectrum of creative disciplines. Founded in 1984 by the late Brother Joseph McNally, LASALLE writes, develops and delivers all its own academic programmes, and continues to do so as a founding member of the University of the Arts Singapore.
Media Contact: comms@bbase.com.hk
Learn more at our world of bbase: www.bbase.com.hk.