Hong Kong, [SEP 2024] – bbase Design Group, a leading innovator in the eyewear industry, is proud to announce a three-year international licensing agreement with The Smiley® Company, the iconic brand synonymous with spreading positivity through viral lifestyle and fashion collaborations.
Under this ground-breaking partnership, bbase will design, produce, and distribute a diverse range of eyewear collections for Smiley®, SmileyWorld®, S.W. Smiley®, Mini Smiley® and Smiley® Future Positive across international markets. This collaboration represents a significant milestone for both bbase and Smiley, two esteemed companies united by a shared commitment to originality and innovation.
Through bbase’s expertise in the eyewear business and Smiley’s legacy of joyful cultural resonance, the product offerings will feature direct to retail and special collaborations across commercial, diffusion and luxury brands. The collections will push the boundaries of design while incorporating cutting-edge certified sustainable materials, highlighting a shared commitment to environmental responsibility.
Nicolas Loufrani, CEO of The Smiley Company, said:
“We are incredibly excited about this new partnership and the opportunity it brings to amplify the Smiley Future Positive program. It is extremely important for us to find partners who can help us on our journey to become a more sustainable brand and I am incredibly happy to have met a team at bbase who really have ambitious targets that align with Smiley.”
The first collection from bbase and Smiley is set to launch internationally in March 2025. Expect a diverse range of eyewear that’s set to celebrate the Smiley vision of happiness and authenticity and showcases the highly distinctive craftsmanship and innovation that bbase is known for.
Jo-Black, CEO and Co-Founder of bbase Design Group, commented:
“This alliance is a meeting of kindred spirits, where creativity, cultural influence, and sustainability seamlessly converge. By merging our innovative design ethos with Smiley’s unmistakable spirit, we will bring to life eyewear that is not only visually striking, but imbued with meaning and purpose. As they say, the best smiles reach your eyes, so prepare to see the world through a lens of unadulterated optimism.”
