Media Corner
Sports Fashion 4.0: Designed to move, Designed to win
bbase presents Sports Fashion 4.0, a sleek, minimal, and performance-driven eyewear collection designed for those who push boundaries with confidence. This capsule of eight dynamic designs merges cutting-edge technology with urban versatility, offering statement...
S26 Trend Directional Report Webinar
S26 Trend Directional Report Webinar Introducing the S26 Trend Directional Report - your comprehensive guide to what's shaping the eyewear trends and market right now. bbase presents four key trends: Legacy Luxe, SolAir, Techno-Grunge, and Bliss Haven....
Cross Pollination & Eyewear Design: incubbase 2025 is Shaping the Next Generation of Sustainable Eyewear
[Singapore] – January 24, 2025 — bbase Design Group continues our mission to inspire and nurture the next generation of design talent. In partnership with La Salle Singapore's College of Arts, we guided students to foster innovation through the lens of eyewear design...
bbase Design Group Unveils Digital Eyewear Suite
Hong Kong, (Nov 2024) – bbase Design Group, a leader in innovative eyewear design, is announcing the launch of bb_verse. bb_verse provides unparalleled digital solutions that facilitate seamless design, digital development, and interactive touchpoints for brands and...
bbase Impact Report – Drive Positive Change For Eyewear
Hong Kong, (November 2024) – bbase Design Group is excited to share our inaugural Impact Report, which highlights our journey over the past year and embodies bbase’s commitment to sustainability, innovation, and creating a better eyewear industry for the world. As the...
bbase Design Group and Smiley® Forge Visionary Eyewear Alliance
Hong Kong, [SEP 2024] – bbase Design Group, a leading innovator in the eyewear industry, is proud to announce a three-year international licensing agreement with The Smiley® Company, the iconic brand synonymous with spreading positivity through viral lifestyle and...
bbase launches bb20: An NFT Journey Bridging 20 Years of Innovation in Eyewear
To celebrate their 20th milestone, bbase Design...
bbase publishes The bow Index, a Comparative Tool for Sustainable Eyewear Materials
Created to empower brands, manufacturers and designers, the bow Index is an industry-focused tool that overviews bbase’s comparative research into sustainable materials. With over 4 billion people wearing eyewear made from virgin materials, for bbase, a big factor in...
bbase Design Group names Jo-Black as CEO
bbase Design Group is pleased to announce that Jo-Black has been appointed to Chief Executive Officer of the international eyewear design and production house. Jo-Black at bbase Design Group HQ in Hong Kong. Photo courtesy of bbase Design Group Founded in 2000 by...